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Subscribe to our newsletter Few multiplayer games have come close to success and longevity that PUBG: Battlegrounds has enjoyed.

Milling through the crowds of PUBG's ninth anniversary fan event at Seoul University, excitement for the game in South Korea is palpable.

Thousands of fans are treated to developer Q&As, a magic show from a well-known Korean illusionist, and even a performance from K-Pop band AllDay Project – a recent PUBG collaborator.Despite being staggeringly popular in east Asia, PUBG – the battle royale that started it all – has fallen out of favor with Western players.

Neither PUBG: Battlegrounds director Taehyun Kim nor PUBG IP franchise director Taeseok Jang, are afraid to admit it.

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But, speaking to GamesRadar+, the pair share ambitious plans to meet the new era of games-as-platforms head-on.Platformer puzzle (Image credit: Krafton)Eyes up (Image credit: Activision)See where PUBG ranks on our list of the best FPS games to gaming in 2026Nine years after its viral launch, PUBG: Battlegrounds continues to draw in hundreds of thousands of players each day ## Editor's Note This is an interesting development that could shape the future of gaming. Source: [GamesRadar+](https://www.gamesradar.com/games/pubg/how-pubg-is-trying-to-win-back-the-west/)